
Ford is going full-steam on its electrification plans, and the latest step is breaking the decades-old company into two.
In a video, American automaker Ford has announced it has split into two entities to put it in a better position to pursue its EV goals. The two units are Ford Blue and Ford Model E.
Ford Blue focuses on legacy ICE vehicles, while Ford Model E will coordinate all its EV efforts going forward. This means the company’s existing EVs like the Ford Mustang Mach-E and upcoming models like the Ford F-150 Lightning will come under the jurisdiction of Model E.
Model E will be headed by Doug Field, a former executive at Apple and Tesla, although he will also have roles at Ford Blue because he is in charge of software and embedded systems across the company.
CEO and president of Ford, Jim Farley, will be the president of Model E. The position at Ford Blue is occupied by Kumar Galhotra.
The new Model E will “lead on creating an exciting new shopping, buying and ownership experience for its future electric vehicle customers that includes simple, intuitive e-commerce platforms, transparent pricing and personalized customer support from Ford ambassadors.”
Ford is also making some changes to its sales model. While retaining the franchise model in North America, the company will introduce a new way that is more transparent in pricing and customer support. However, the new method is voluntary for dealers to join.
Model E will allow Ford to restart its EV journey on a clean slate in designing, manufacturing, and delivery. It will help Ford to move and respond fast as Tesla can do.
Ford executives hail the division as a boost to actualize the EV push it revealed last year. There were talks about spinning off the EV business and making it public via a SPAC, but Ford ultimately abandoned the plan.
Meanwhile, Ford plans to cut costs in its ICE business, up to $3 billion, and involve lay-offs in the next four years. However, at the same time, Model E will expand by employing more workers with skills in software, engineering, design, etc.








